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Research knowledge, applied

Recruitment Case Studies and Planning Examples

Focus Crossroads case studies and illustrative planning examples for recruiting specific audiences and designing research.

Case studies & examples

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18 resources

Consumers comparing products together in a retail store

Case study · 2 min read

Consumer Product Concept Research

Recruiting targeted consumer segments for 12 product concept focus groups in the NYC metro area.

A healthcare professional seated at an office desk with a laptop

Case study · 2 min read

Hospital Executive Research Study

Recruiting 45 C-suite hospital executives across 8 cities for a healthcare technology evaluation.

Technology professionals reviewing information in a data center

Case study · 2 min read

National B2B Technology Study

Recruiting 200+ IT decision-makers across 15 markets for a national B2B technology research study.

A large wheeled loader working at an industrial site

Planning example · 1 min read

Plan Research With Heavy Equipment Tire Buyers

Define tire-purchasing responsibility, operating conditions, and interview access for research with heavy equipment professionals.

A researcher reviewing printed material beside a laptop

Planning example · 1 min read

Plan Research Into a Software Purchase Journey

Use qualified buyer perspectives and structured purchase-journey tasks to investigate where software prospects encounter obstacles.

A tradesperson wearing a hard hat at a worksite

Planning example · 1 min read

Plan Marketplace Research With Tradespeople

Recruit tradespeople by business activity, service area, and involvement in choosing marketing and lead-generation channels.

Letter tiles spelling influencer on a light background

Planning example · 1 min read

Plan Research With Creators and Influencers

Recruit creators by current activity, relevant content, and the research topic while accounting for access and scheduling barriers.

Technology professionals reviewing information in a data center

Planning example · 1 min read

Plan Research With Niche Software Evaluators

Recruit recent software customers, former users, and evaluators while making missing perspectives and confidentiality limits explicit.